Saturday, November 4, 2017
Best Crisis Communications Course in Singapore is Now Available on Online (Udemy)
The best crisis communications course in Singapore has now been made extremely affordable for Singaporeans. Based on 20 years of professional experience working with Small and Medium Enterprises, Multi-National Corporations and the Government of Singapore, this course teaches proven Framework that participants can use to manage any crisis.
The Framework was developed, refined and validated through real-world experience, will guide participants through a deliberate thought process to the most logical actions to take when dealing with a crisis.
CW Fong & Associates was established in 2011 after our Principal Consultant and Trainer retired from the Singapore Armed Forces. Back in 2011, social media was just gaining a foothold and it was not yet as influential as it is today. Recognizing that social media’s role in communications would only grow, we decided to specialize in social media and its impact on communications. As this was literally a new field, there was little formal work done on social media’s impact on communications. We then published my own white paper on a Framework for Crisis Communications in the Era of Social Media.
Between 2012 and 2014, we had the privilege to consult with and train over 100 SMEs and MNCs. This allowed us to validate, and when necessary, refine the Framework that we teach in the course. In 2015, recognizing the regional demand for good crisis communication training, we expanded our services and have since worked with Public Listed Companies as well as the Government Ministries for countries like Myanmar, Brunei and Malaysia.
In recognition of the quality of our work, some of it has been publishing in leading magazines, books and professional newsletters. Of significance, our thought leadership in the subject of crisis communications was cemented when the Institute of Public Relations Singapore, published our white paper in their newsletter. Additionally, our Principal Consultant has been regularly interviewed by international news organizations for his views on crisis communications and social media. Three of the more renown being BBC News, Aljazeera and Channel News Asia.
The training outcome for this online course is to equip participants with the knowledge and basic skill to effectively manage a social media crisis. Specifically, participants will be taught how to identify a crisis, assess its impact and what actions to take.
To find out more, click on the following link (COURSE). We look forward to sharing our knowledge and experience with you.
The only constant in social media marketing is that it is constantly evolving. As marketers continually try to beat Facebook's and Goo...
In Jun 11, Kentucky Fried Chicken (KFC) Malaysia was faced with a potential social media crisis when videos of food tampering by their kit...
Social Media Marketing: Developing Viral Content Creating viral content is the goal of every social media marketer. Not because it fee...
If Facebook logged you out, your data was likely breached! A hack on Facebook managed to access 50 million accounts, all of which have...