Tuesday, February 28, 2017

Social Media Campaign Idea For F&B That Will Blow Your Mind

Social media has become an important marketing tool for small businesses. It is low cost, easy to do and, if it goes viral, it will literally put a business on the map. The challenge however is to develop a campaign that can go viral.
One of the most successful campaign that CW Fong & Associates has run for a Singapore client is our Snap, Share and Save promotion for a restaurant. This campaign is well suited for F&B businesses and when we first ran it for a client, the client reported an increase of 20% in sales revenue.

top social media contest idea for restaurants

The concept is simple ... after dinner, when the customer is presented with his bill, he will be offered the option to Snap, Share and Save. If the customer decides to do a selfie (or a wefie) in the restaurant, share it on his social media account, the customer will be presented with a coupon for $5 or $10 off his next meal. Of course to ensure that the name of the restaurant is publicized in the pic, a nice wall should be provided for the customer to take the snap.

This promotion works well as it leverages on the word of mouth effect. Never mind that the customer was enticed to do it, what matters is that the customer's network sees it. Additionally, the coupon will also encourage the customer to make a repeat visit to the business.
For more social media contest ideas, FOLLOW us on Social Media Academy Singapore.

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