Sunday, December 18, 2016

Social Media Hacks: Secret to Instagram Success - Content, Time and Hashtags

Instagram, like all social media platforms, is easy to use but difficult to master. Anyone who has an Instagram account will tell you that it is easy to build a reasonably sized follower base of around 500 comprising friends and friends of friends. Hitting 1,000 and beyond is not, and takes dedication and know-how.
secret hack to instagram success

One of the 'know-hows' that aspiring Instagrammers must know is what we call the Instagram Posting Trinity - the three components of content, hashtags and timing. Conceptually, when the three components work in concert with each other, contents shared will achieve maximum reach which in turn translates into maximum engagement and the addition of new followers. We must however caveat that good content is at the heart of the Trinity and the use of the "correct" hashtags at the "correct" time cannot salvage poor content.
We will talk a bit more about how to build your hashtag library in a later blog article but, for now, #IGERS looking for maximum engagement can use the following list as the core of their library:
#motivation #inspiration #goals #instaquote #instadaily #business #love #igers #instalike #follow #followme #me #instagood #like #tbt #cute #photooftheday #happy #tagforlikes #beautiful #girl #selfie #picoftheday #fun #smile #friends #like4like #food
The above list of hashtags are the most popular and adding this to your post will provide a good starting base for engagement.
As mentioned earlier, using the right hashtags is not enough. The timing of your post also matters. This is because hashtags only help in getting users who are already online to see your content. Maximizing engagement therefore happens when you post at times when most Instagram users are online. Unfortunately, there is no one size fits all, but most social media experts agree that the following are the best times to post:
Sunday: 5:00 p.m.
Monday: 7:00 p.m. & 10:00 p.m.
Tuesday: 3:00 a.m. & 10:00 p.m.
Wednesday: 5:00 p.m.
Thursday: 7:00 a.m. & 11:00 p.m.
Friday: 1:00 a.m. & 8:00 p.m.
Saturday: 12:00 a.m. & 2:00 a.m.

For Singapore, we found that matching meal timings are also good times to post.

Instagrammers who are new to the platform and want to build a large follower base should consider the timing of share and the choice of hashtags to use. CW Fong & Associates Instagram Posting Trinity is a framework they can consider using. Good luck!

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