One of the 'know-hows' that aspiring Instagrammers must know is what we call the Instagram Posting Trinity - the three components of content, hashtags and timing. Conceptually, when the three components work in concert with each other, contents shared will achieve maximum reach which in turn translates into maximum engagement and the addition of new followers. We must however caveat that good content is at the heart of the Trinity and the use of the "correct" hashtags at the "correct" time cannot salvage poor content.
Monday: 7:00 p.m. & 10:00 p.m.
Tuesday: 3:00 a.m. & 10:00 p.m.
Wednesday: 5:00 p.m.
Thursday: 7:00 a.m. & 11:00 p.m.
Friday: 1:00 a.m. & 8:00 p.m.
Saturday: 12:00 a.m. & 2:00 a.m.
For Singapore, we found that matching meal timings are also good times to post.
Instagrammers who are new to the platform and want to build a large follower base should consider the timing of share and the choice of hashtags to use. CW Fong & Associates Instagram Posting Trinity is a framework they can consider using. Good luck!