Monday, December 26, 2016

Fact Checking Singapore: Fake News on Social Media

In the wake of Donald Trump's win at the 2016 US Presidential Elections, the effect of fake news on social media on voters has come under intense scrutiny. So much so that Facebook announced on 15 Dec 2016 that they begin flagging fake news stories with the help of users and outside fact checkers.
 
According to Facebook, readers will be able to alert Facebook to possible fake news stories. If enough users report a story as fake, the social network will then pass it onto third parties to verify the facts. Facebook has identified five fact-checking organizations that they will work with - ABC News, AP, FactCheck.org, Politifact and Snopes.
 
While Facebook' introduction of this feature is a step in the right direction, we believe that there is little to cheer for Singaporeans. As far as we can tell, the fact-checking organizations are focused only on matters related to the US.
 
We are therefore pleased that some Singaporeans have started their own Fact Checking sites in Singapore. One that was highlighted to us was Fact Check Singapore. While it is still new and difficult to assess their agenda, their first few posts appear well researched and backed with "proof".
 
Unfortunately, with all the distortions, rumors, untruths, myths and smears that alternative media sites and personalities post on a daily basis, we are not too sure how much Fact Check Singapore can verify. Judging that they are a BlogSpot account, we assess that they are some civic minded Singaporeans who hold full-time jobs.
 
Nonetheless, we wish Fact Check Singapore all the best and hope that they can help correct misinformation circulating on social media in Singapore.
 
fact checking singapore news
 
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Sunday, December 18, 2016

Social Media Hacks: Secret to Instagram Success - Content, Time and Hashtags

Instagram, like all social media platforms, is easy to use but difficult to master. Anyone who has an Instagram account will tell you that it is easy to build a reasonably sized follower base of around 500 comprising friends and friends of friends. Hitting 1,000 and beyond is not, and takes dedication and know-how.
 
secret hack to instagram success

One of the 'know-hows' that aspiring Instagrammers must know is what we call the Instagram Posting Trinity - the three components of content, hashtags and timing. Conceptually, when the three components work in concert with each other, contents shared will achieve maximum reach which in turn translates into maximum engagement and the addition of new followers. We must however caveat that good content is at the heart of the Trinity and the use of the "correct" hashtags at the "correct" time cannot salvage poor content.
 
Hashtags
 
We will talk a bit more about how to build your hashtag library in a later blog article but, for now, #IGERS looking for maximum engagement can use the following list as the core of their library:
 
#motivation #inspiration #goals #instaquote #instadaily #business #love #igers #instalike #follow #followme #me #instagood #like #tbt #cute #photooftheday #happy #tagforlikes #beautiful #girl #selfie #picoftheday #fun #smile #friends #like4like #food
 
The above list of hashtags are the most popular and adding this to your post will provide a good starting base for engagement.
 
Timing
 
As mentioned earlier, using the right hashtags is not enough. The timing of your post also matters. This is because hashtags only help in getting users who are already online to see your content. Maximizing engagement therefore happens when you post at times when most Instagram users are online. Unfortunately, there is no one size fits all, but most social media experts agree that the following are the best times to post:
 
Sunday: 5:00 p.m.
Monday: 7:00 p.m. & 10:00 p.m.
Tuesday: 3:00 a.m. & 10:00 p.m.
Wednesday: 5:00 p.m.
Thursday: 7:00 a.m. & 11:00 p.m.
Friday: 1:00 a.m. & 8:00 p.m.
Saturday: 12:00 a.m. & 2:00 a.m.




For Singapore, we found that matching meal timings are also good times to post.


Instagrammers who are new to the platform and want to build a large follower base should consider the timing of share and the choice of hashtags to use. CW Fong & Associates Instagram Posting Trinity is a framework they can consider using. Good luck!

Saturday, December 17, 2016

In the News: Instagram's Singapore Boost

CW Fong & Associates is in the news again. Our Managing Consultant, Ms Anna Lee, was interviewed by BBC News for her views on celebrities use of the geo-tag Singapore, Singapore.
 
Singapore digital strategist
 
Summarized below a transcript of the interview:
 
BBC: You’ve previously spoken about one of the keys to Instagram success is knowing what to post and which hashtags to use – all to build success on the app. Why do you think average users (non-celebrities) are resorting to this clever location trick and how does it work?

CWFA: I am not sure if you are on Instagram yourself, but having a large number of likes on your post like a drug. It feels good to know that people like what you are sharing. Like many other digital strategists, I am also not too sure why there is a boost, or even if there is one. Some people we know, have not experienced the so called “Singapore Boost”.

BBC: How does adding a location help to land one’s Instagram posts to the Explore page?

CWFA: All social media platforms aim to provide you with relevant content. If you have your location setting on and there is something nearby, then Instagram will share it with you on their Explore page.

BBC: As a strategist, why is making it to the Explore page of the Instagram app so desirable?

CWFA: As a strategist, it is not only important to continually engage your current followers but you also need to reach out to potential followers. Being featured on Instagram’s Explore page is a great way to find new followers.

BBC: Why do you think ‘Singapore’ in this instance, has been used by Instagram users and influencers when adding locations to their posts?

CWFA: As I have mentioned earlier, I am also puzzled as to why Singapore in this instance adds a boost. What I can say is that social media works in a reinforcing cycle. The more people talk about it, the more Instagrammers and influencers will use it. And the more Instagrammers and influencers use it, the more traffic it will drive. In my opinion, this is just a fad and it will pass. The only way to continue to engage and enlarge your follower base comes back to having interesting content that adds value to your followers.
 
Click The Singapore Boost for the full article.
 

leading digital strategist singapore

 

Sunday, December 4, 2016

Social Media Hacks: Secret to Instagram Success

Facebook and Instagram are two of the top 10 social media platforms in the world. Facebok has over 1 billion users while Instagram has about 500 million with statistics increasing show that Instagram is fast becoming the preferred platforms for millennials.
 
Similar to Facebook, unless you are a major celebrity, success on Instagram takes time, effort and knowledge. One of the keys to Instagram success is knowing what to post and the hashtags to use.
 
secret to instagram success
 
At the heart of your Instagram campaign will be your choice of hashtags. To build a following, you must have a core series of hashtags followed by some periphery hashtags. Using this combination will enable you to engage your core group of followers while enlarging your reach. Shown in the diagram above, is a typical Instagram content matrix for a Singapore Fashion Instagrammer.
 
The core hashtags would be in the categories of Singapore, International and the selected Niche. It is important that the Instagrammer keep this core consistent so as to build the Instagrammer's brand. With the literally millions of Instagrammers, having a strong brand is necessary to keep and grow a loyal following.
 
Besides having a core, it is also important to reach out to as many potential followers as possible. Thus, the Instagram content matrix should also include recently trending topics in Singapore. The most effective would be to tap on major sporting events (if it is related to your niche) and the major religious holidays. As people will search these trending hashtags, using them will go a long way in enlarging your reach. Expanding on this would be contents related to your niche. Similar to the use of trending topics, niche related events or developments reach out to your desired followers. Hashtagging or posting related contents will also enlarge your reach.
 
The final type of content in your Instagram content matrix would be what we term IG Favorites. Statistics show that users of Instagram respond positively to pictures of scenery, cats. motivational quotes and food. Sharing these contents will thus enhance engagement with your followers while breaking some of the monotony.
 
In short, everyone can be an Instagram success. All it takes is to know what to share and the hashtags to use. We trust that this short tutorial on having an Instagram content matrix will help and guide you in your journey to be a social media influencer.

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