Monday, September 19, 2016
Social Media Academy Singapore: How Long Should My Facebook Post Be?
While using Facebook is intuitive, like any tool, knowing some tips and tricks will help you use it more effectively. One common mistake digital marketers make is to make their Facebook post too long. This is because, Facebook will "cut off" your post off after 460 characters and if your key message comes after this, your fans will need to click "more" to read it. Unfortunately, statistics show that only 50% of users click the more button. This means that less than half will get your message.
To get a sense of the ideal Facebook post length, take a look at the diagram below. A rough guide is approximately 80 words or 460 characters (including spaces)
Thus, if you have an important message to tell, tell it in the headline, or say it upfront. While it may seem like a good idea to build suspense before delivering your message, if your intended reader does not see if, it is pointless.
To stay updated on the latest in digital marketing, follow us on our Facebook page Social Media Academy Singapore.
The only constant in social media marketing is that it is constantly evolving. As marketers continually try to beat Facebook's and Goo...
In Jun 11, Kentucky Fried Chicken (KFC) Malaysia was faced with a potential social media crisis when videos of food tampering by their kit...
Social Media Marketing: Developing Viral Content Creating viral content is the goal of every social media marketer. Not because it fee...
If Facebook logged you out, your data was likely breached! A hack on Facebook managed to access 50 million accounts, all of which have...