CW Fong & Associates (CWFA) is pleased to announce the successful completion of our Workshop on Media Engagement Strategies for Investment Attraction and Communication. This workshop was conducted under the ambit of the Economic Policy Leaders Programme in Malaysia.
35 senior and mid-level government officials attended the programme where our Trainers equipped them with the knowledge and skills on planning and executing a holistic media engagement strategy to profile Malaysia as a choice destination for investments. Through the integrated use of social and traditional media, participants were taught the principles of branding, synergy marketing and amplification to maximize the impact of their communication efforts.
To date, our Trainers have trained and worked with government officials and information officers from the Ministries and Agencies of the Governments of Singapore, Myanmar, Malaysia and Brunei.