Tuesday, December 22, 2015
Social Media Marketing Tip: Company vs Community Page
Like it or not, having a social media presence is essential for small business success. Some studies have shown that as much as 90% of all buying purchases start online and close to 96% involve some sort of social media search.
It is thus not surprising that Singapore small businesses are taking to having Facebook pages. One of the main advice we give our clients is to complement their company Facebook page with a Facebook community page. The former is akin to "above the line" marketing, while the latter is an approach to soft-sell their company's product and services. This is especially important for countries like Singapore, where Singaporeans do not like to like company pages. A community page, which provides useful and trending information about the industry, is therefore more likely to garner more likes and have greater reach.
Whenever we tell clients to do this, almost all the clients will say that it is an excellent idea, but they do not have the time to produce the contents to manage their company page, let alone develop content for a community page. To be honest, where a Facebook community page is concerned, content is the least of the worries. Creating a successful Facebook community page is as simple as identifying 5 to 8 related pages and sharing their contents 2 or 3 times a day. Using Facebook's page manager, the administrator of the page can do this on the go. As a guide, the related pages should be a good mix of popular pages mixed with interesting (but credible) less popular pages. This way, your community page is not only sharing trending contents, but contents that are less well known.
In a sense, if you do not have time to set-up and manage company page, it is easily to set-up a community page. With a community page, most of the contents are already readily available on Facebook. All you then need to do, is to create and post the occasional ads for your own company's product and services. The other major upside to this approach is that since it is not seen as an "ad", the word of mouth effect will up the credibility of your company's product and service.
At CW Fong & Associates we believe that everyone knows how to use social media, but not everyone knows how to use social media. If you want to create a social media presence for your company or organization, email us at anna[a]cwfongandassociates.com.
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