Thursday, December 17, 2015

Social Media Management Tip: Leveraging Facebook Shares

Similar to location, location and location for properties, when it comes to social media, it is all about shares, shares and shares.
 
Users of social media platforms share contents with their friends which they find interesting and insightful. Unfortunately, when contents are shared, the originator of the content may or may not be included in the link. When this happens, companies lose the opportunity to raise awareness for their own brands.
 
One effective way to leverage on Facebook shares to brand your company, is to create an infographic with your company's logo embedded into it. This way, whenever the content is shared, your logo is shared with the infographic. Singapore's UOB used this technique well when it created the following infographic on gift-giving trends. As this is the Christmas season, the infographic is topical and hence likely to be shared.
 
positive example of social media marketing
 
For more social media management tips, follow us at SG Social Media Guru.

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