Wednesday, October 8, 2014

Online Reputation Management: When Lies Become Truth

The following is an interesting comic strip about how social media impacts a company's reputation. Today, Netizens can hide behind the concept of free speech and can literally post anything they want without the need to check for truth or accuracy.
 
importance of online reputation management
 
Unfortunately, the comic strip only portrays half the truth. The other half is that "if lies are repeated often enough, it becomes the truth." It is precisely for this very reason that companies, organizations and even politicians must take a pro-active approach to managing their online reputations.
 
Regular Google Audits and a deliberate effort to counter DRUMS (distortions, rumours, untruths, myths and smears) is therefore no longer a good to have, but a must have. Left unchallenged, advertising dollars spent on building a brand or image will come to naught. While there are currently no laws against trolling, taking a tough stance (legal actions) against malicious Netizens is a good deterrence strategy. If Netizens are aware that they will be taken to task for their actions, it will encourage them to move on to "easier" targets.
 
As online searches increasingly form the basis for most buying decisions, a company's online reputation is as, if not more, important than its offline version. Companies need to start protecting their online reputation as jealously as they protect their offline reputation.

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