Sunday, March 23, 2014

SG Social Media Guru: Big Data and Social Media Analytics

At SG Social Media Guru, we believe that social media analytics (or big data) is an integral part of any social media campaign. This is because social media is dynamic and big data now allows us to have near real-time feedback on the impact our advertisements are having.

In the past, PR (and marketing) professionals had to conduct extensive and time consuming surveys and focus groups to determine if an ad campaign was working. As accuracy was dependent on a large sample size, these took time and an ad campaign would have literally run for a month or two before management had any idea of the campaign's effectiveness. Valuable time and money was thus often wasted in this "hit or miss" approach.

With social media and the promise of big data, social media analytics now gives campaign managers the necessary feedback on what is working and what is not. With the information provided by social media analytics, social media campaign managers can now tweak ad campaigns on the fly. This not only saves corporations millions in the process, but ensures that the ad campaigns achieves its intended objectives.

One example of the power of social media analytics is when social media analysts use spikes in keywords to determine whether a topic is trending or going viral. This is especially critical when a new campaign is launched and management needs reassurance that they are on the right track. If it trends, then more resources can be committed to the campaign, but if it tanks, the management can pull the plug.

With the proliferation of social media monitoring services, capturing the data is not the issue. The challenge now, is in making sense of all the data and converting it into actionable information. One powerful tool SG Social Media Guru came across is the Visual Analytics Course offered by the Institute of Business Analytics (IBA) Singapore. The course offered by the IBA is unique in that it uses the humble Microsoft Excel program to pull (and collate and massage) massive amounts of data and to present it visually for better, faster and easier decision making.

To find out how you, as a social media campaign manager, can make use of big data to more effectively drive your campaigns, visit SG Corporate Training for course details.

Thursday, March 13, 2014

SG Social Media Guru: Social Media is JUST a Platform

At SG Guru Media Guru, we are constantly asked how social media managers should engage or deal with people online. Our perspective has always been that social media is just a platform that allows you to communicate with people both efficiently (large numbers) and effectively (quickly). Social norms do not change and it does not alter the way people feel towards you or change their expectations of what is appropriate. At the end of the day, people still interact with you on a personal, or one-to-one basis.

For example, if a friend shared an observation on Facebook and a few of his friends were having a discussion on his wall about it, jumping-in and steering the conversation to a point where you then sell your product or service is rude. This is no different from a situation where a group of friends are having a conversation and then you join in and started your sales pitch to everyone present.
In the same light, it is also inappropriate if a competitor has a blog and you use its comment feature to pitch your own product. Again, this is no different from you standing in your competitor's place of business and handing out your business cards. This is something you would never do in the physical world, so what makes it different in the digital world?
At our workshops, we teach that social media amplifies both positive and negative behaviors. Thus, if you come across as a pushy or obnoxious salesman, this reputation will spread rapidly and you will very quickly lose your natural market. The key lesson for anyone who wants to engage with clients on social media is therefore this ...
"social norms for how people want to be sold do not change just
because we are on Facebook. So if you have to sell, sell as if you are
selling in person."

Friday, March 7, 2014

SG Social Media Guru: Expert Speaker at the Career and Education Fair 2014

CW Fong & Associates' Principal Consultant, Justin Fong, will be speaking as an expert speaker on the topic of social media and personal branding. If you are like most people, you are probably a Facebook addict. But did you know that your Facebook profile may make or break your job search?
Join us this Saturday 8 March 2014 (11 am to 11.45 am) and find out why and what you can do about it ….
CW Fong Expert Speaker on Social Media and Personal Branding

Saturday, March 1, 2014

Introduction of Social Media Marketing Course for Singapore Financial Advisors in collaboration with SG Sales Guru

SG Social Media Guru is pleased to announce our collaboration with SG Sales Guru to introduce a Social Media Marketing Course for Singapore Financial Advisors.
Social media has pervaded the lives of everyone and it has created an opportunity for Financial Advisors to cost-effectively brand as well as prospect for new clients. While social media is intuitive, using it well requires training. Without the necessary know-how, you may be doing more harm that good.
SG Sales Guru's 2-month one-to-one coaching course is divided into 6 1.5 hour sessions. Working directly with the client, the client will be able to implement immediate changes from session 1 and start to see results in a matter of weeks.
Session 1:    Principles and Concepts behind Facebook Marketing for FCs
Session 2:    Developing your USP
Session 3:    Communicating your Personal Brand (Themes and Messages)
Session 4:    Successfully engaging your market segment (Content mix) and "Spear Fishing"
Session 5:    Measuring effectiveness
Session 6:    "Open" Session
To sign-up for, or to find out more about, SG Sales Guru's Social Media Marketing Course for Singapore Financial Advisors, contact Justin[a] It is time to invest in your future!

Victim of Online Vigilantism in Singapore - What should you do?

Over the weekend, a sales manager became the latest victim of online vigilantism in Singapore. He was on his way to trading in his BMW 5 S...