Saturday, February 8, 2014

SG Social Media Guru: Online reputation management tip

One of the most powerful online reputation management tip we have heard is the phrase "you are who Google says you are." We find it powerful because anecdotal evidence suggests that 90% of all buying decisions made involve some form of online search.
 
From wedding couples looking to book a bridal package to HR and Training Managers looking for corporate trainers for the employees. The probability that they will turn to Google to find out who is in the market and then do further research on the credibility of the company/ individual is extremely high. As such, whether you get noticed and, more importantly, whether you get the project, all depends on who Google "says" you are.

 
To get a sense of what I am saying, simply Google your company's name. A glance at what Google's search results show is the proverbial first impression people will have about your company. If there are positive comments by third party about your company, then your credibility is strengthened. Conversely, if there are negative comments, the damage is done.
 
Thus, to ensure that you are portrayed correctly to prospective clients, it is therefore important that you consciously work to ensure that the correct things about your company are returned in Google's search results. Much like a branding strategy selected messages are communicated regularly, online reputation management is no different. A company must continually monitor its online reputation and post the right message to portray the right online brand.

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If you or your organization currently has a negative online reputation, we can help. Contact our Principal Consultant via Justin[a]cwfongandassociates.com

6 comments:

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    1. @EvaSheryl: Your post has been deleted as it is an advertisement. If you wish to advertise, do contact us.

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    1. @SheilaOlson: Your post has been deleted as it is an advertisement. If you wish to advertise, do contact us.

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  3. Nice Blog..Thank you for Sharing...

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    1. Thanks for the feedback, Davis. It feels good to be appreciated. Thanks for making my day. :)

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