Monday, February 3, 2014

CW Fong and Associates Wins IE Singapore Contract to Train Trade Associations and Chambers on Tradeshow Participation

CW Fong & Associates (CWFA) is pleased to announce that we have successfully won a contract by IE Singapore to train Singapore's Trade Associations and Chambers (TAC) on maximizing tradeshow participation.
Leading a three-member consortium, the programme developed by CWFA will equip participants with the knowledge, and practical skills, to successfully plan for, participate in, and follow-up from trades shows. Using a systematic approach, the framework encompasses a "cradle to grave" strategy that emphasizes both the soft skills as well as the hard skills of tradeshow participation.
Participants (a) learn the value of branding and how it adds value; (b) perform an exercise to identify and verbalize their company's/ product's unique selling proposition; (c) understand how to use main stream as well as social media to communicate; (d) understand the steps to successfully plan and execute a tradeshow; (e) learn how to network during tradeshows; and (f) follow-up and convert leads into sales. As an added bonus, participants are also taught how to front a TV/ Radio interview.
Targeted at the various Singapore Small and Medium Enterprises (SME) aspiring to clinch overseas business, following the consortium's proprietary tradeshow framework will enable the SMEs to do just that.
For more information on this or other training courses conducted by CW Fong & Associates, contact our Principal Consultant at Justin[a]

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