Wednesday, February 26, 2014

SG Social Media Guru: New SAF Social Media Online Reputation Management Strategy?

In the past week, I have personally come across two calls by SAF personnel to join them in fighting negative online attacks against SAF personnel and the SAF. The first was the case of an SAF officer (Major EH Gan) being photographed and slammed for taking an MRT train in uniform, and the second was the case of the allege animal abuse case in Pasir Ris camp.
 

In both instances, SAF personnel went online to ask friends (presumably fellow SAF personnel) to "fight" the attacks by go online and attacking the protagonists.
 
As a crisis communications consultant, I have always advocated leveraging on an organization's employees to help communicate the company's position or side of the story in situations just like this. The emphasis being to communicate the organization's official position or story. I however do not advocate using the organization's employees to fight the disinformation, rumors, untruths, misinformation and smears (DRUMS). This is because there is a significant difference in the two. In the former, the employee's role is simply to disseminate information, while in the latter, the employee's role is to "fight" for the organization's reputation.
 
I strongly discourage employees, no matter how well-intentioned, from getting involved in managing a reputational attack, especially an online one, because proper responses takes training, experience and access to complete and accurate information. Any misstep by the employee will, at best only feed the trolls, but at worst, further damage the organization's reputation.
 
While I cannot be certain that this is the SAF's new social media online reputation management strategy, there appears to be a possible pattern (twice in a week) and from personnel who are usually silent on such cases. If it is a new approach to online reputation management, then I would caution the SAF to be careful as fighting online trolls is one mission essential task that you have not trained your soldiers for.

Saturday, February 22, 2014

Acesse Marketing - The Holy Grail for Singapore Internet Marketers?

SG Social Media Guru was recently introduced to Acesse Online Advertising Business and we believe that it is the best system for anyone interested in starting a profitable internet business.
 
Acesse is unique in the sense that a small one-time payment gives you access to a full suite of services any internet marketer (or small business owner) will need to build and grow his online business. From domain name registration to web hosting, mobile apps to banner ads, and ad words and website advertisements, Acesse provides everything in an easy to use form. Fully customizable, the Acesse Consultant can either use it for his own online campaigns, or use it for his clients'.
 
The best part of the Acesse system is that users earn iCredits on a daily basis by simply using the system. This then allows them to generate more funds which they can then use on any online marketing campaigns they are involved with. A perfect eco-system.
 
In fact, SG Social Media Guru sees the Acesse system as best suited for small business owners, seeking to build their online presence, and internet entrepreneurs involved in blogshops and affiliate marketing through platforms like Clickbank, Commission Junction and Amazon.

 
If you are keen to start making money online via internet marketing, or simply a home-based business, join SG Social Media Guru's Acesse Team. Using our proven social media marketing know-how, we will work with you to help you earn a good income from online sales. eMail our Principal Consultant at justin[a]cwfongandassociates.com for a no-obligation discussion. "It will be the best financial decision you ever make!"
 

Friday, February 21, 2014

Workshop: Social Media Marketing on a Shoestring Budget

One of the biggest problems small business owners face is how to market their products and services cost effectively. At SG Social Media Guru, we believe that the proliferation of social media has now created the "perfect" cost effective platform for small business owners. All it takes  can now is an idea, a computer with internet connection and the know-how, and a small business owner can as effectively dominate social media as any of the big market players.
 
So why do so many small businesses struggle? It is simply because they do not have the know-how. While social media is intuitive, there is also an art and science behind using it effectively. Join us at our next Network and Learn Event (03/2014) on 19 March 2014 to learn Social Media Marketing on a Shoestring Budget. The speaker will be share tips and tricks which any small business owner can use to (a) build and engage fans; and (b) drive traffic with zero ad spending.
 
 
 
The speaker is one of Singapore's leading social media consultants who has consulted with dozens of SMEs, MNCs and government agencies on their communications and social media campaigns and strategies. To sign-up for 03/2014 Network and Learn Event, email us at Justin[a]cwfongandassociates.com, or connect with us on our Facebook page.

Thursday, February 20, 2014

SG Social Media Guru: Our Corporate Profile - Why we believe we are the best social media agency in Singapore

While preparing for a recent pitch to a client, SG Social Media Guru decided to update our corporate profile slide. The following is a mind-map of why we believe that we are the best social media agency in Singapore .... our main differentiator is that we have built and monetized our own websites (SG Wedding Guru and SG Tutors) using nothing more than an idea, a computer with internet connection, and our proprietary frameworks.
 
singapore's top social media marketing consultancy
 
If you need a social media consultancy that has "walked the talk", contact our Principal Consultant via Justin[a]cwfongandassociates.com.

Sunday, February 16, 2014

Crisis Management Systems - Incomplete without incorporating crisis communications

Having recognised the importance of business continuity in a crisis, many companies have spent considerable money and time to establish business continuity management (BCM) systems. Unfortunately, many of these BCM systems were created in the time where social media was nascent and hence the need for prompt and holistic communications was ignored.
 
Today, social media platforms like Twitter and Facebook have become so ubiquitous that anything of significance that happens will be shared. "Newsworthy" stories will spread rapidly and widely into the local and international communities. Left unchecked, these stories will likely create a crisis of their own. Ignoring the need to communicate with key stakeholders during a crisis is thus dangerous as it can lead to a crisis of confidence, which in turn may damage a company's reputation.
 
CW Fong & Associates is pleased to team up with Alpha & Omega to work with forward looking companies that see the importance of communications in a crisis. Our crisis communications training uses a unique scenario based format that not only tests existing processes to derive capability gaps, but also trains the incumbents on how they should communicate in a crisis.
 
To date, DSM and Symrise AG are two multi-national companies in Singapore that have benefitted from the training.
 
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To find out how we can strengthen your crisis business continuity management (BCM) plans, email our Principal Consultant at Justin[a]cwfongandassociates.com.

Friday, February 14, 2014

SG Social Media Guru: Online Reputation Management - Google Audit

As social media becomes an increasingly important source for information to guide purchasing decisions, it is important that companies start to pay attention to their online reputations. Failure to do so will result in lost sales as anecdotal evidence suggests that as much as 90% of all buying decisions involve some form of online search.
 
When performing an online reputation audit, a common mistake that most online reputation managers make is to audit by searching for their company's name. This is a mistake as the majority of potential clients will not be searching for you by name, but by using keyword phrases instead.
 
 
The following is a simple DIY version of an online reputation audit which any small and medium business can do.
 
Step 1. The first step in determining your online reputation is to conduct a Google audit. As mentioned, the starting point would be how people will come across your brand, so Google for the related keyword phrases you are positioning your company for. As you do your audit, list down the list of keywords which you rank on Page 1 for. You can also choose to include those on Page 2 and 3 if you like. However, the more stringent your criteria, the more accurate your audit.
 
Step 2. Once you have drawn up your list of keyword phrases, the next step is to aggregate the listing to draw out the consistent theme. This theme is then your online reputation/ brand. In some instances, there may be more than one theme. In this case, the aggregation of the themes will be how netizens perceive your company.
 
To illustrate, we did an online reputation audit of CW Fong & Associates. The following are the results ...
 
CWFA ranked on Google Page 1 for the following keyword phrases:
 
 social media consultant singapore
 social media marketing consultant singapore
 social media workshop singapore...
 top social media consultants in singapore
 social media trainer singapore
 media consultant singapore
 crisis communications training singapore
 crisis communications workshop singapore
 reputation management singapore
 
By aggregating the themes, we assess that CW Fong & Associates online reputation is that of "a leading Singapore-based consultant/ trainer in social media, social media marketing, crisis communications and reputation management."

Tuesday, February 11, 2014

Why I am NOT a Social Media Expert ... so don't listen to me!

In many of my talks, seminars and workshops, I am always introduced as an expert in social media. To be honest, I cringe at this description as I do not consider my an expert.

This is because, according to the dictionary, an expert is defined as "a person who is very knowledgeable about or skilful in a particular area." I am not! In fact, I can tell you that nobody can legitimately claim to be an expert in social media.
 
Yes, I know about social media. And yes, I likely know more than most. But social media is a field that is ever evolving and one that evolves at an incredible pace. To stay abreast of all the developments and to be very knowledgeable about it all is impossible. In fact, I always start out my workshops by stating that I do not know everything about social media.
 
My point is this. Social media is just a tool for facilitating and amplifying communications. It is not rocket science. As a business owner, you know your business better than any consultant ever can. So don't ever let a so called "social media expert", push you to adopt a fad or platform you know will never work.

Cyberbullying in Singapore: Educate to Protect our Students

The consequences of cyberbullying was emphasized when a Singapore student committed suicide after being maligned by her ex-boyfriend on Facebook. Unable to stand the shame of being called a "loose girl", the teen ended her life by jumping to her death.
 
Increased connectivity on social media platforms has its dark side:
 
(a) negative comments (regardless of whether they are true) are amplified in intensity due to the word of mouth effect i.e. if my best friend says it is true, it must be.
 
(b) the "virtual" nature of cyber communications and its mask of "anonymity" makes people say things they would not ordinarily say. The examples of Anton Casey and Amy Cheong come to mind.
 
At CW Fong & Associates, we believe that the way to prevent cyberbullying is to educate our youths on its dangers and the role they play in it - whether deliberate or inadvertently. Combining presentations, role-plays and case studies, CWFA's cyberwellness workshops are designed to tackle cyberbullying at its roots. Our workshop builds resilience, reduces amplification and encourages self-policing.
 
To find out how CWFA can help prevent cyberbullying in your school, email our Principal Consultant at justin[a]cwfongandassociates.com. One life lost is one life too many!

 

Singapore's Leading Social Media Expert to Speak at Career and Education Singapore 2014

CW Fong & Associates' Principal Consultant, Justin Fong, has been invited as a leading social media expert to share on the dangers of not actively managing your online reputation.
 
Speaking at Asia's longest running Career and Education Fair 2014, organised by Informa Exhibitions, our Principal Consultant will teach participants how to use PR branding techniques and social media platforms to create a winning personal brand. Today, the mantra of "you are who Google says you are" is never more true, and social media can make or break you.
 
For more information on how to create a winning online brand, email our social media expert at justin[a]cwfongandassociates com.

Saturday, February 8, 2014

SG Social Media Guru: Online reputation management tip

One of the most powerful online reputation management tip we have heard is the phrase "you are who Google says you are." We find it powerful because anecdotal evidence suggests that 90% of all buying decisions made involve some form of online search.
 
From wedding couples looking to book a bridal package to HR and Training Managers looking for corporate trainers for the employees. The probability that they will turn to Google to find out who is in the market and then do further research on the credibility of the company/ individual is extremely high. As such, whether you get noticed and, more importantly, whether you get the project, all depends on who Google "says" you are.

 
To get a sense of what I am saying, simply Google your company's name. A glance at what Google's search results show is the proverbial first impression people will have about your company. If there are positive comments by third party about your company, then your credibility is strengthened. Conversely, if there are negative comments, the damage is done.
 
Thus, to ensure that you are portrayed correctly to prospective clients, it is therefore important that you consciously work to ensure that the correct things about your company are returned in Google's search results. Much like a branding strategy selected messages are communicated regularly, online reputation management is no different. A company must continually monitor its online reputation and post the right message to portray the right online brand.

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If you or your organization currently has a negative online reputation, we can help. Contact our Principal Consultant via Justin[a]cwfongandassociates.com

Monday, February 3, 2014

CW Fong and Associates Wins IE Singapore Contract to Train Trade Associations and Chambers on Tradeshow Participation

CW Fong & Associates (CWFA) is pleased to announce that we have successfully won a contract by IE Singapore to train Singapore's Trade Associations and Chambers (TAC) on maximizing tradeshow participation.
 
Leading a three-member consortium, the programme developed by CWFA will equip participants with the knowledge, and practical skills, to successfully plan for, participate in, and follow-up from trades shows. Using a systematic approach, the framework encompasses a "cradle to grave" strategy that emphasizes both the soft skills as well as the hard skills of tradeshow participation.
 
Participants (a) learn the value of branding and how it adds value; (b) perform an exercise to identify and verbalize their company's/ product's unique selling proposition; (c) understand how to use main stream as well as social media to communicate; (d) understand the steps to successfully plan and execute a tradeshow; (e) learn how to network during tradeshows; and (f) follow-up and convert leads into sales. As an added bonus, participants are also taught how to front a TV/ Radio interview.
 
Targeted at the various Singapore Small and Medium Enterprises (SME) aspiring to clinch overseas business, following the consortium's proprietary tradeshow framework will enable the SMEs to do just that.
 
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For more information on this or other training courses conducted by CW Fong & Associates, contact our Principal Consultant at Justin[a]cwfongandassociates.com
 
 

Sunday, February 2, 2014

SG Social Media Guru: Our Social Media Workshops, Courses and Training Programmes are PIC Eligible

CW Fong & Associates is pleased to inform that our Social Media Awareness Course for Employees, our Social Media Marketing Training Programme and our Crisis Communications Workshops are all Productivity and Innovation Credit (PIC) eligible.


What this means is that companies that engage our services only need to pay 40% of the training fees. And, if the company is eligible for the PIC bonus, they can claim the full training fees plus an additional 60%. The Singapore government is in effect paying you to train your employees i.e. spend $10,000 with us and claim $16,000 (giving you a net income of $6,000).
 
To find out how you can benefit from the generous government grants for Singapore SMEs, visit our training agency SG Corporate Training for more information.

Social Media Marketing - Why Native Advertising

The only constant in social media marketing is that it is constantly evolving. As marketers continually try to beat Facebook's and Goo...