Friday, January 31, 2014
CW Fong & Associates is pleased to inform our clients that we are now an "accredited" SEA Facebook Small Business Agency. If you are a Singapore business owner who is spending more than $500 on Facebook Ads within a 28 day period, you may be eligible for ad rebates. To find out how our social media consultancy can help you stretch your Facebook Ad budget, email our Principal Consultant via Justin[a]cwfongandassociates.com
Thursday, January 30, 2014
CW Fong & Associates wishes all our friends and business partners a Happy Lunar New Year. May the year of the Horse gallop you into wealth, health and abundant happiness.
According to fengshui, 2014 is dominated by the "wood" Horse and fire which is a productive cycle. Businesses can therefore look forward to growth, enthusiasm and harmony.
Wednesday, January 29, 2014
Veritasium has posted an interesting video, that has gone viral due to Facebook, criticizing Facebook for its decision to filter contents via EdgeRank.
In their video, Veritasium lambasted Facebook for systematically limiting the reach of users status updates and posts. This Veritasium claimed was a direct result of Facebook's efforts to monetize its over 500 million users.
While I can agree with some of what Veritasium is saying, I however think there is nothing wrong with what Facebook is doing. Facebook is after all a for-profit company and as such their goal is to make money. Facebook's monetization strategy of differentiating between pure users (which I define as people maintaining contacts with friends and families) and commercial users (those using Facebook to sell products and services) is thus a logical step. Nothing comes for free and if commercial users do not pay how will Facebook continue to exist. The challenge for Facebook is how to clearly identify and filter the for-profits from the rest.
With posts like Veritasium going viral, the impact of what Veritasium is saying about Facebook is still unknown. However, given Facebook's current dominance and the lack of a substitute platform, I seriously doubt that there will be any.
Sunday, January 26, 2014
CW Fong & Associates is pleased to announce the establishment of our back-room design office in Mumbai, India. In our continuing efforts to provide world-class services at great value to our clients, our Principal Consultant Justin Fong has personally selected a team of talented designers and web programmers to work in the office.
Members of the team have won numerous awards for Logo and Website Designs. These include the International Awards for Creative Excellence for Logo Design, American Design Awards Winner for Website Design, the Rx Club Award for Medical Advertisement Concept, and the Photoshop World Guru Award for Website Design.
In order to manage headcount costs, many Singapore design studios and PR agencies outsource their design works to freelancers. However, as these freelancers are still based in Singapore, rates are still high and actual cost savings minimal. It is only by capitalizing on the asymmetries of global salaries that outsourcing can become a competitive edge. By using CW Fong & Associates' back-room team in India, design studios and Singapore PR agencies can, for the same rates or even lower, have top talents working on their projects. And as all account management is done by our in-country team, as far as the design studio or PR agency is concerned, they are working with a Singapore company.
Labor and land (rental) costs are expected to continue to rise in 2014 and beyond. To remain competitive or even viable, design studios and PR agencies in Singapore need to increasingly outsource their design work. To find out how CW Fong & Associates can be "your partners to success", email our Principal Consultant at justin[a]cwfongandassociates.com for a confidential discussion.
Thursday, January 23, 2014
SG Social Media Guru: Prevent an Anton Casey incident in your company with our Social Media Awareness Training for Employees
The recent furor over Anton Casey's Facebook remarks has once again highlighted the importance of social media awareness training for employees.
As social media platforms become increasingly ubiquitous, the line between personal views shared with friends (like over a cup of coffee) and public views has been blurred. In some instances, even personal comments on private social media platforms can also be construed as speaking on behalf of your employer.
While many know about the reach of social media, many are still unaware of the dangers such a reach possess. A simple off-color remark made on the spur of the moment, or a bad joke can cause far-reaching impact on the employee and the employer. Just ask Amy Cheong who was sacked within 24 hours of her faux pas.
Social Media Awareness Training for Employees is thus no more a "good to have", but is now a "must have" for every company. CW Fong & Associates is an established social media consultancy and has been conducted social media awareness workshops and courses for numerous businesses and organizations in Singapore.
If you are keen to prevent an Anton Casey or Amy Cheong incident in your own organization, contact us via Justin[a]cwfongandassociates.com.
Wednesday, January 22, 2014
It was reported that Singapore-based British banker Anton Casey has engaged Fulford Public Relations to help manage the fall-out caused by his callous Facebook comments about Singaporean. Through his PR agency, the following statement of apology was issued to the media and online.
“I would like to extend a sincere apology to the people of Singapore. In the past 24 hours due to a recent chain of events, which include my misguided attempt at humor, a security breach of my personal Facebook page and the misuse of an old video by unknown sources, my family, especially, my five-year-old son has suffered extreme emotional and verbal abuse online.
It must be made extremely clear that a YouTube video of me, with my son in the background was not posted in response to any recent events. This video was made weeks prior and has been misused to portray me as unrepentant. Police investigation into this matter, including receiving death threats, is ongoing. I have offended and disrespected the people of Singapore, my family – especially my five-year-old son. He is an innocent party to this unfortunate and extremely stressful situation. I wish for nothing more than to be forgiven for my poor judgment and given a second chance to rebuild the trust people had in me as a resident of this City – specifically for my family.
Anton S Casey”
Anton S Casey”
As an online reputation consultant, I cannot help but see the failure of the statement to adequately address the situation. In situations like this where the client is clearly at fault, the apology's role is to "accept responsibility" and help stakeholders "deal with their anger." The latter is usually in the form of an offer of contrition in proportion to the perceived injustice. Suffice to say, the statement by Anton Casey lacked both and has (in my opinion) further fuelled anger towards him by portraying him as insincere and defiant. Instead of helping, the apology has done more harm than good.
So what can Anton do? Unfortunately, the damage done by the apology has removed any remaining credibility. His only remaining approach is to remain silent and, if he wants to rebuild his credibility, use third parties to "speak on his behalf".
The main lesson here is that in a crisis, you only get one chance to apologies. So make sure you get it right.
For a detailed explanation of our proprietary crisis management frameworks ...
Media Release: CW Fong & Associates wins bid to develop a Fitness Trainers Affiliate Programme for FiTSA Singapore
CW Fong & Associates is pleased to announce its appointment as the project developer for the FiTSA Affiliate Programme for fitness trainers in Singapore.
The FiTSA Affiliate Programme is the first of its kind in Singapore aimed at professionalizing and helping Singapore personal trainers earn a living doing what they love. At the heart of the programme is an online portal where certified Affiliates have access to a source of immediate ad hoc job opportunities which they can take-up if their schedule permits.
In addition, as a member of the FiTSA Affiliate Programme, fitness trainers can earn recurrence income via the online sale of fitness supplements, equipment and courses to their clients. All the client has to do is key in the Affiliate code to enjoy discounts and the sale will be credited to the Affiliate.
As the sole distributor for the Omegawave Heart Rate Variability system, FiTSA Affiliates will also have the unique opportunity to promote the latest cutting-edge technology in the science of fitness training.
Open to all in the fitness industry, beside personal trainers, instructors in zumba, yoga, pilates and body combat can also benefit from joining the programme.
Scheduled to be fully launched in April 2014, the FiTSA Affiliate Programme will revolutionize the Singapore fitness industry.
For more information on the FiTSA Affiliate Programme, email Justin[a]cwfongandassociates.com.
Monday, January 20, 2014
Getting multiple clicks, retweets and favorites on your tweets is simple. One great tip which the team at SG Social Media Guru uses is the "question" tweet. While this is nothing new, and many social media consultants teach this, not many share the secret behind it ...
The secret is not so much in the question itself, but what the question is implying. To be effective, the "question" must pique the readers interest and the best way is to ask or say something that goes against conventional wisdom.
The top tweets we used in 2013 for our clients with great effect are:
SG Tutors: Why home tuition is not the solution for your child's poor academic performance.
SG Wedding Guru: Singapore brides! Do you know what boutiques do behind your back?
SG Social Media Guru: Why Facebook is making small business fail.
SG Corporate Training: Why losing employees is a sign of good leadership.
SG Sales Guru: Why saying no will bring you more sales.
SG Fitness Trainers: To succeed you must take the personal out of personal training!
So there you have it. Pique the interest of your followers and watch your click rate climb.
Sunday, January 19, 2014
CW Fong & Associates is pleased to announce that our company's name was successfully featured in Demon-cratic Singapore's 15 January 2014 political satire titled "royal blindness."
This placement is the first time Leslie has accepted and included paid advertisement in his work, and we are honored to be the first paid advertiser on Demon-cratic Singapore.
As a leading communications consultancy in Singapore, specializing in social media, our team is constantly exploring new ways to push the envelope. Leslie's artistic talents, focus on current issues, and his large and "vocal" fan base provides an excellent platform for advertising.
CW Fong & Associates' placement in Leslie Chew's work, does not in anyway imply that we endorse his political views. Our participation is purely a commercial decision to capitalise on the opportunity to gain "national" awareness for our brand.
If you are a Singapore based company and you wish to capitalize on social media to brand and raise awareness for your product and services, contact us via justin[a]cwfongandassociates.com.
Saturday, January 18, 2014
CW Fong & Associates has recently begun working with a team of award winning graphic designers to offer our clients world class corporate logos at extremely affordable rates.
We embarked on this service as we believe that online businesses need professional looking corporate logos even more than brick and mortar companies. This is because while there are many legitimate online businesses on the world wide web, there are also many fly-by-night operations. A professional looking logo will therefore lend needed credibility to your online business as fly-by-nights are out for the quick dollar and usually will not bother establishing a proper corporate identity.
Simply ask yourself. If you come across two websites selling similar products at similar prices, one is a blogshop run my an unknown blogger, while the other looks like a professional set-up, which will you likely buy from? We would even venture to say that even with a slightly higher price, the professional website will get the sale.
So if you are an internet marketer and you are serious about making money online, contact us for your world class corporate logo. All our logos are done incorporating fengshui to give you that added edge. Our corporate logo services start from SGD$388 (usual price is $888) and we serve clients world wide.
eMail us at Justin[a]cwfongandassociates.com
Our recent works
Thursday, January 16, 2014
Tuesday, January 14, 2014
Yes, it is true. I am charging Singaporean who want to learn how to make money online a coaching fee of $2,800. But isn't this very expensive? Aren't others teaching similar Internet Marketing Courses only charging a few hundreds? Once again the answers are yes and yes!
First of all, $2,800 is not an expensive investment considering that what I teach will enable you to literally earn $3,000 per month per website for the rest of his life. The return on investment for just one website alone is $36,000 per year. Seen in that context, is $2,800 expensive?
Secondly, if you truely had the knowledge to earn thousands per month, why would you bother to give that knowledge away for a few hundred dollars? Or sell it as an eBook for $9.99? I know I wouldn't. And frankly, I don't know of anyone else that would either. So you must ask yourself how valuable or real can the knowledge be if the trainers don't value it themselves?
And thirdly, I don't make false promises. Making money online takes time and efffort. It does not happen overnight and it does not happen automatically. Anyone that tells you that you can make millions online doing nothing is selling you snake oil. As such, I only want to coach people who are serious and willing to work. My fee of $2,800 is thus a way to ensure that only the truely serious and committed join my programme. Two of the sites that are generating money for me are SG Wedding Guru and SG Tutors. And I am in the "start-up" phase for SG Corporate Training and SG Sales Guru. You can read my true story on making money online here.
So there you have it folks. I make no excuses for my fees. I don't need to coach you. I am already earning sufficient from my online sites. If however you want to know what I know, then $2,800 is a small investment to invest to learn the real system of making money online.
Sunday, January 12, 2014
Much has been said and promised about making money online. Unfortunately, many Internet Marketing Courses are fakes and do nothing for the user but make the course developer rich.
Some of you may have read my story about how I retired from the Singapore Armed Forces and, working as a social media consultant, developed and used my own frameworks and went him a "zero to a hero".
Using nothing but an idea, a hunger to succeed and the knowledge, I established and monetized 2 blogs. Combined, my 2 blogs earn me an average of $3,000 per month working about 2 to 3 hours per day.
Being a grassroot leader, I hear and understand about the challenges faced by many Singaporeans. I am therefore offering an internet marketing course to help those who wish to help themselves. Those that take up my course and use my system must know one thing - there is no such thing as free or easy money from the Internet. It takes work and effort. The good news is that once the systems are established, you can be assured of passive income.
Now for a limited time only, I am offering my Internet Marketing Course at a special rate of only $3,888 (Usual Price: $9,888) - a very small investment considering that the knowledge you gain can earn you thousands per month for the rest of your life.
To find out more, email me at Justin(a) cwfongandassociates.com. It will be the most important email you will ever send as it will change your life.
Monday, January 6, 2014
Career & Education 2014
Did you know that your Facebook profile can make or break your job hunt? Even the simplest things from your shared links, photos and statuses have a huge impact on the personal brand that you create for yourself. Learn from our experienced social media guru in this half-day session how you can capitalize on social media and create a brand to make you marketable.
Workshop Fee: S$80/pax (exclude 7% GST)
Workshop Fee: S$80/pax (exclude 7% GST)
Friday, January 3, 2014
As part of my continual reflection on the science and art of marketing to better serve Singapore businesses, I have come to realise that there is a difference between social media marketing and social marketing. Just like I have stopped telling people that I am a social media consultant, but a "communications consultant specializing in the use of social media tools." The distinction may seem like a simple name change, but it is not trivial.
At the end of the day, Social Media Marketing is all about communications and how we communicate is via platforms. By looking at the client's problems only through the lens of social media, limits the possible solutions. If you have been in social media long enough, you will know that not all demographics use social media. Hence, for a business whose market segment is in the 50s, using social media will be ineffective.
By identifying myself as a social marketing consultant, I broaden my perspective on possible solutions. As word of mouth marketing is considered social marketing, I would then set out to design a communications campaign in which I encourage the 50 somethings to talk about the business to their friends. This can be in the form of a friends bring friends offer communicated via flyers, direct mails or even press ads.
In short, I believe that to effectively serve our clients, we need to see ourselves as social marketing consultants and not social media marketing consultants. Doing the latter puts the proverbial horse before the cart.
SG Social Media Guru
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