Wednesday, December 18, 2013

SG Social Media Guru: Why Social Media Awareness Training is no longer a luxury for employees

The Singapore Straits Times today (18 December 2013) published a Bloomberg report that the Australian Fair Trade Commission has upheld the sacking of an employee over a critical Facebook posting.
As social media platforms become more ubiquitous and the strawberry generation enters the workforce, the link between expressing a personal view amongst friends (like over a cup of coffee) and being seen as speaking on behalf of your employer is being blurred.  While many know the reach of social media, many are still unaware of the dangers of ranting one's frustrations online.

The above case can be seen as minor and ended in the sacking of the employee without his employer facing a lawsuit from the affected client. To protect your organization, social media awareness talks are no longer a luxury but a necessity.
To arrange an in-house session for your employees, contact us at Justin[a]

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