Thursday, December 12, 2013

Marketing Concepts Explained Simply for Singaporeans

Marketing concepts can sometime be confusing.  This is where a good teacher makes a big difference when he or she can come up with great analogies to help make the difficult simple.

Follow the link below to hear how a marketing professor uses a beautiful blonde (after all sex sells), a party and a rich man, to explain the concepts of Direct MarketingAdvertising and Brand Recognition.




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