Tuesday, November 19, 2013
Social Media Training for Employees (Singapore): Why it is a must ….
I came across this story on STOMP earlier this morning and I must say that the positive impact of a simple act by an employee has done more than any PR campaign can hope to accomplish.
Coming from a "neutral" third party, this image of a parking enforcement officer helping a frail old lady alight from a taxi in a no-parking zone shows that they are only humans doing an unpleasant job.
I am not sure if the CISCO officer received social media awareness training, but the exact opposite could have become a PR nightmare. Imagine if instead of helping, the CISCO officer insisted that the taxi could not stop there and then stood by watching as the old lady struggled to alight. The image taken and the accompanying headline would have been extremely damaging.
With the proliferation of smart-phones and social media, every employee is now a PR tool for an organization. Train and equip them with the knowledge and they will pull off amazing acts like the one above, or ignore the need to train them and wait for disaster to happen.
For social media awareness training, contact justin[a]cwfongandassociates.com
Veron Tay, Cedric Chow and Novel Learning Centre In today’s era of smartphone and social media, we all live in “glass houses”. Every si...
The only constant in social media marketing is that it is constantly evolving. As marketers continually try to beat Facebook's and Goo...
Knowing the characteristics or the anatomy of a crisis is important as it will enable you to know when to take the necessary steps to mitig...
On 19 Jan 2018, Facebook (FB) announced major algorithm changes to its News Feed. The change in algorithm is intended to return FB to its ...