Friday, November 1, 2013

Social Media Branding for Singapore Training Professionals: 91st APTS Networking & Training Workshop

CW Fong & Associates was pleased to be a guest speaker at the Association for Professional Trainers Singapore (APTSG) 91st APTS Networking & Training Workshop.  Our consultant's sharing on the principles of branding and the effective use of social media platforms to build that brand was well received.

One key take-away for participants at the workshop is that any effective social media campaign is based on consistent coherent messaging of a specific theme.  The professional trainer can be branded as a trainer of quality, a trainer of service or a trainer offering the best value.  Whichever he or she choses as his brand, these messages must be continually communicated via all his social media channels.

To learn more about business or personal branding via the use of social media, contact our consultant at justin[a]cwfongandassociates.com.  Our recently launched coaching programme for Singapore small business owners is extremely affordable and will be the best investment you make in your business and yourself.

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