Tuesday, October 15, 2013
The Impact of Social Media on Crisis Management Singapore
A much sought after trainer in the area of social media in Singapore, our Principal Consultant CW Fong has conducted numerous workshops for small business owners and senior managers of several Multi-National Corporations based in Singapore.
One key finding he always shares is that the nature of communication has changed and that anyone dealing with a crisis, must include the following 5 Essential Elements in their crisis communications plan.
c. 100% Truthful
d. Internet Present
e. Broadly Communicated
For the full research article, click here.
Veron Tay, Cedric Chow and Novel Learning Centre In today’s era of smartphone and social media, we all live in “glass houses”. Every si...
Knowing the characteristics or the anatomy of a crisis is important as it will enable you to know when to take the necessary steps to mitig...
Scoot's 'funny' response to passenger's complaint falls short, draws ire of netizens. In what is a classic case of a cu...
Like many in the corporate communications industry, I used to ridicule Trump’s “flawed” messaging and apparent lack of understanding of ho...