Thursday, October 17, 2013

Social Media Training in Singapore: Communications Role in Business Continuity Management (BCM) Plans

I recently conducted a series of in-house workshops for 2 Dutch Multi-Nationals based in Singapore. The context of the training was not the usual how do I engage customers, but on how social media (communications) impacts their business continuity management plans.

It was interesting to note that while all the c-suite executives were aware of the speed with which social media operates and social media's tendency to distort the truth, none of them had "connected the dots" that this would affect their business and that they needed some sort of plan in-place.

I am glad that through the use of our table-top exercise styled training workshop, the participants drew their own conclusions (of course guided by me) and they are now have a social media policy in place.

My main take-away from these workshops is that sometimes even smart people need to be guided in domains with which they are not familiar with.  Having said that, I must admit that these 2 MNCs are now ahead of the curve as they have integrated a communications strategy into their business continuity management plans.

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