Tuesday, October 15, 2013
Social Media Workshop Singapore: Why Having a Blog is Great for SEO
In many of my social media workshops, participants always tell me that they already have a website and that should be enough for an online presence. They are reluctant to create a blog as they say it will take time and effort.
My response is always as follows:
1. Maintaining a company blog is not time consuming. A blog posting can be anything from a short written update about a company event, product or even a promotion. There is no need for every blog post to be a full-length essay. What is important, is that the selected keywords be incorporated into the blog. Something as simple as this post is more than enough.
2. Given the huge number of websites in the world, achieving a number 1 or number 2 page rank on Google or Yahoo is not easy. In my opinion, it is a numbers game. As a typical company website only has 5 pages, and a blog can have unlimited numbers, a company blog will thus naturally have a better chance of getting a good page ranking. And, if you have a nice link to your company's page, then more than half the battle is won.
So there you have it ... why a blog is a must have for any serious SEO efforts.
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