Saturday, October 5, 2013

Social Media Marketing Campaigns in Singapore

Even though I have been a social media marketing consultant for over 2 years and have helmed over 20 marketing campaigns, it always makes me happy when we receive direct confirmation of the effectiveness of our efforts.

Last night, we received a Facebook message from one of the fans of a new client (Pub Casablanca) who wanted to book a table for himself and 4 of his friends. The pub is new and we have only started working on the account for less than 2 weeks. It is great to know that in this short time we not only raised awareness for the Pub, but also positioned it such that people are willing to come and check it out.

I attribute our success to 2 factors ... proper positioning created via a thorough understanding of what the target audience wants, and the leveraging of not only, earned and paid media, but also owned media.  CWFA has over the past year, been diligently building our own media channels which allows us to give our clients instantaneous reach to no less than 100,000 Singaporeans.

With our social media marketing campaigns starting from as low as $800 per month, we certainly bring value to SMEs. For more information on our services, do email justin(a)cwfongandassociates.com.

No comments:

Post a Comment

SMRT - A Case Study of Failed Crisis Communications

These past few months have been challenging for SMRT to say the least. From daily train disruptions to the flooding of the MRT tunnel to t...