Thursday, October 17, 2013
Review: Social Media Marketing with Singapore SMEs - Use of Twitter
In all our consults with Singapore small business owners, we always advocate the use of the social media trinity - Facebook, Blog and Twitter. Many business owners will inevitably question the use of Twitter due to its transient nature.
What they fail to realize is that Twitter is the only platform that is directly pushed out into cyberspace and that no "intermediary" is required for someone to see the Tweet - in Facebook you need a fan base, and in blogs you need a Search Engine to index the post.
Thus, while tedious in the beginning, Twitter blasts play a crucial role in the initial stages of any successful social media campaign. In fact, well-crafted tweets not only help build fans on Facebook and also help in improving search engine rankings for the company's blog.
In CW Fong & Associates' social media campaigns for our clients, we use the following ratios as a guide for our focus:
Initial Stage: 70% Twitter: 20% Facebook: 10% Blogs
Mid Stage: 50% Twitter: 30% Facebook: 20% Blogs
Mature Stage: 20% Twitter: 50% Facebook: 30% Blogs
To find out how CW Fong & Associates can help you build your business, contact our Social Media Consultants at justin(a)cwfongandassociates.com. Our rates are extremely affordable.
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