Thursday, October 24, 2013

A Singapore Social Media Consultant's View on Using Google Adwords - Don't!!!!

In a recent audit of a client's social media strategy, I noted their extensive use of Google Adwords to drive traffic to their website.  When I enquired as the how much they spend, the amount was a staggering SGD300+ a month.  Okay, you might say SGD300 is not much, but it is relative as their entire A&P budget is only SGD500 per month.

As social media consultant, I have two problems with the use of Google Adwords.  Firstly, besides being costly, I strongly believe that there is "adword blindness".  In other words, I believe many people ignore the ads simply because it is an advertisement just like people flip channels on TV when a commercial comes on.  Secondly, adwords are a recurrent expense.  That is to say, as long as you want your ad to appear at the top of the page, you will have to continue to pay Google.

So what is my solution?  SEO or, if you do not have the time and budget, a simple blog optimized for keywords will do.  If done correctly, a website that is indexed and well-ranked by Google will have the same (if not better) results than using adwords.  And the best part, it is free.


For more information on how you can use social media to grow your business, email our consultants at justin[a]

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