Thursday, April 18, 2013

Social Media Marketing Workshop for Singapore Small Business Owners

The proliferation of social media has fundamentally changed the way people send and receive information.  This “democratization” of information dissemination has effectively eliminated the reliance on big-budgeted news organizations for the wide and efficient dissemination of news and information.  As such, small business owners now have the unprecedented opportunity to brand and maintain awareness for the product and services all for the price of an internet connection. 
While social media is not new and to a large extent user-friendly, few users are adapt at using social media effectively.  This 3-hour Workshop is designed to provide business owners with the necessary understanding of the new information environment, the strength and limitations of the various social media platforms, while equipping them with the necessary skills and strategies to use social media to increase their sales via branding and online engagement.
Course Details
16 October 2013
30 October 2013
13 November 2013
20 November 2013

Workshop Objectives
At the end of the Workshop, participants will:
a.                   Derive their individual Unique Selling Proposition
b.                  Develop a social media PR strategy to drive sales and profitability
c.                   Efficiently and effectively use free social media tools to position and raise awareness for their product and services
Who Should Attend
1.         Small Business Owners
2.         Insurance Agents
3.         Property Agents
Our Curriculum
The concepts taught in the workshop were developed based on academic research which were then validated and refined through real world usage.  Our Frameworks have been published in leading business and industry publications like Human Capital magazine, Singapore Business Review as well as the newsletter of the Institute of Public Relations Singapore.  CWFA currently manages the social media campaigns of over 20 local SMEs.

1 comment:

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