Tuesday, February 12, 2013

Social Media and the Singapore Small and Medium Enterprise

Surveys show that more than one-third of small and medium enterprises do not engage in social media primarily due to time constraints.  Given the proliferation of social media, and its position as the alternative source of information for customers, this is a costly mistake.

CW Fong & Associates (CWFA) was established to do the social media work for companies who don't have the time or expertise to successfully participate in social media.  Our team of Facebook page managers, Facebook page champions, graphic designers, copy writers and account managers specialises in helping small and medium enterprises join the social media conversation.  For a low monthly fee, CWFA will create the contents, monitor the networks, and engage your target market.  We currently serve a pool of over 20 clients in industries like skin care, family-owned restaurants, nutritionists, investment companies, photography studios to name a few.

So, if you own a business, and you want more customers, then you need CWFA.  We will do the work that you don't have time to do.  For a no-obligation discussion, contact our Principal Consultant justin@cwfongandassociates.com.

Thursday, February 7, 2013

Social Engineering and Industrial Espionage Singapore

CW Fong & Associates is pleased to announce the successful completion of a series of workshops for a MNC in Singapore on the topic of social media's role in industrial espionage.
 
In today's business world, intellectual property is increasingly becoming the only differentiator between many products.  Protection of these "secrets" is therefore not only important, but essential to the profitability and long-term viability of companies.
   
Social engineering, in the context of security, is the art of manipulating people into performing actions or divulging confidential information. While it is similar to a confidence trick or simple fraud, it is typically trickery or deception for the purpose of information gathering, fraud, or computer system access.

As social media is a major enabler of social engineering, CWFA was engaged to train the key appointment holders of this MNC on how to identify and avoid social engineering attacks.
 
For more information on our programmes, do contact our Principal Consultant at justin@cwfongandassociates.com.

Saturday, February 2, 2013

Social Media 101: Inter-Racial and Religious Confidence Circles (Singapore)

CW Fong & Associates was pleased to conduct a Social Media 101 Workshop for over 40 members of the Inter-Racial and Religious Confidence Circles (IRCC) on 26 Jan 2013.
 
 
 
The ½-Day Workshop was designed to provide IRCC members, who are at the forefront of maintaining racial relations, with the necessary understanding of the new information environment, the strength and limitations of social media platforms, and equip them with the necessary skills and strategies to effective build, monitor and mitigate potential issues before they become a crisis.

If you think your organization can benefit from such a talk, email us at justin@cwfongandassociates.com.

SG Social Media Guru: Job Opportunities for Singaporeans with more than 1,000 Facebook friends

CW Fong & Associates is a boutique social media Consultancy specializing in Facebook marketing. To help our clients build their fan base more rapidly we are looking for "Facebook Page Champions" to help 'like',  'share' and 'comment' on our client's Facebook postings.

To qualify as a Facebook Page Champion, you will need to have at least 1,000 Facebook friends.

What do I need to do? All that is required, is for you to 'like' our client's page and whenever you see their Facebook post, 'like', 'share' or 'comment' on it. This is on average only once or twice per day.

What will I be paid? We pay our Page Champions monthly, at the rate of SGD0.01 per fan per client.  Thus, assuming you have 2,000 fans and we make you a Page Champion for 5 clients, you will earn an income of $100 per month - all for simply doing what you already do.

Payment is made at the end of every month and the fan number used to calculate your pay will be based on the number correct as at the 1st of the previous month.

Do note that we expect our Page Champions to achieve an engagement rate of least a 90%. Failure to do so, may result in you being dropped from the scheme and payment being pro-rated. Having said that, we believe in the honor system and we trust that you will hold up your end of the bargain.

How are clients assigned? Clients assigned will be based on your demographics and if you are not comfortable Championing a page, let us know. You are under no obligation to accept any assignment. 

Are there any terms and conditions? In order to maximise the word-of-mouth effect, we request that you do not openly disclose that you are a paid Page Champion for the product/ service.

How do I sign-up?  If you are agreeable to the above terms and conditions and wish to join us as a Facebook Page Champion, email the following information to justin[a]cwfongandassociates.com.

a. Facebook name
b. Full Name (as in NRIC) for cheque payment
c. NRIC for our accounting purposes
d. Mobile No.:
e. Mailing Address for the cheque payment

Upon receipt of your email, will then make an assessment of the demographics you match, and assign you the appropriate client’s Facebook page.

Social Media Marketing - Why Native Advertising

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