Tuesday, August 21, 2012

Press Release: CW Fong & Associates' Collaboration with Executive Voice Coach Cynthia Zhai

CW Fong & Associates is pleased to announce our collaboration with Cynthia Zhai to bring her series of voice and presentation tips to the fans of CW Fong & Associates' Facebook clients.

"Cynthia is an Executive Voice Coach, Speaker and Trainer.  She has helped executives and senior managers from MNCs develop their influential voice that speaks with authority and impact, engages and inspires people to embrace change and take action.

Designed with the objective of providing user-centric information, Facebook Fans of IASO Skin Care, Ascendant Assets and Mountbatten Community Club can look forward to receiving Cynthia's powerful tips on speaking more effectively.

For more information on Cynthia's programmes or how CW Fong & Associates can help you build and manage your organization's Facebook community, do visit the following links:

CW Fong & Associates: eMail ourPrincipal Consultant at justin@cwfongandassociates.com

Friday, August 17, 2012

Press Release: Bringing "A Pondering Thought" to More People

CW Fong & Associates is pleased to announce our collaboration with Arbinger South-East Asia to share their "a pondering thought" series with the fans of CW Fong & Associates' Facebook clients.

Arbinger South-East Asia's "a pondering thought" series are weekly questions posed to challenge readers to reflect on the way they live their lives.  At its essence, the questions are designed to help individuals (and organizations) to think differently so as solve their deepest, most difficult and persistent people problems.

Designed with the objective of providing user-centric information, Facebook Fans of IASO Skin Care, Ascendant Assets and Mountbatten Community Club can look forward to receiving these thought-provoking and insightful questions shortly.  It is CW Fong & Associates' as well as Arbinger South-East Asia's hope that we can help people live more fulfilled lives.

For more information on Arbinger's programmes or how CW Fong & Associates can help you build and manage your organization's Facebook community, do visit the links below:

www.facebook.com/arbingersea
www.facebook.com/cwfongandassociates


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A pondering thought ... "People respond primarily to the way we FEEL toward them."

This principle of life is widely overlooked, but universally true. More important than our knowledge, our skills, or our education, is simply our goodness - the quality of our hearts and our souls. That is why the best parents can make mistakes every day and still be successful. It is not their clumsiness that their children notice so much; it is their goodness, their devotion, their affection, their honest effort, and their love. ~ The Arbinger Institute

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Wednesday, August 15, 2012

Facebook Promotion for IASO Skin Care and Krusell

Krusell iPAD Case Up for Grabs!!!

CW Fong & Associates is in the final stages of confirming the joint promotion with IASO Skin Care and Krusell. Stay tuned for your chance to win.

Increase your chances!  'Like' the following pages so that you will be the first to know when the promotion starts.


Saturday, August 11, 2012

Our Public Relations (PR) Framework - Build, Manage and Protect

CW Fong & Associates recognise that businesses are bottom-line focused. As such, PR's role is to facilitate the sale of a company's good and services by creating a favourable perception of the company and its product and services.  To do this, we have developed a proprietary 3-prong strategy of building monitoring and protecting.
CW Fong & Associates' PR Framework

BuildingUnder this strategic thrust, there will be the two sub-thrusts of positioning the client and ensuring sustained and continuous awareness.

a.     Positioning.  In this sub-thrust, PR will set the context to facilitate the sale of the client’s product and services.  The PR plan will position the client according to its brand values.  This positioning will be achieved via the deliberate and nuanced communications of these values in everything the company “says” and “does”.

b.     Awareness.  In this second sub-thrust, awareness of the company’s product and services will be achieved via the use of collaterals and selected PR activities.  The desire outcome is to stretch the clients advertising dollar.


MonitoringIn view of a client’s vulnerability to negative press and social media mentions, monitoring of main stream media and social media mentions will result in the provision of weekly updates and monthly reports.  In this strategic thrust, the real time situational awareness of what is being said about the company will help identify trends for correction and exploitation, as well as enable the company to proactively respond and mitigate incidents before they develop into a crisis.


ProtectingIn this third strategic thrust, the PR consultancy will assist o protect the client’s brand value by providing strategic counsel on crisis management on a 24/7 basis.  Aside from strategic counsel, this thrust will equip the company with crisis communication capabilities by:

a.     People.  Training a core group of senior manager in crisis communications as well as equipping identified spokesperson with media interview/ management training.

b.     Process. Developing and instituting a business processes to ensure the prompt and effective management of incidents and crisis.  Included in sub-thrust will be the management of complaints and feedbacks.

c.     Policies.  The development of media communications guidelines for employees.  This is not limited only to main stream media, but the use of social media.


If you believe that your organization's PR plan is not achieveing its desired results, do contact our Principal Consultant at justin@cwfongandassociates.com for a no-obligation discussion.

Saturday, August 4, 2012

Successful Facebook Strategy: Mountbatten Community Club Achieves a ratio of 51.8%

CW Fong & Associates recently started working on Mountbatten Community Club (MBCC) Facebook strategy. 

Starting with a fan base of 120, through the delivery of user-centric information, CW Fong& Associates has slowly grown the fan base to 139 (or +15%).  What is the most amazing is that we have achieved an engagement percentage of 51.8% (139 Fans x 72 'Talking About it' = Engagement Ratio of 51.8%).




As I always tell my clients, it is not only about the number of fans you have, but the level of engagement you have with them.  The former with latter is useless.

Thus, if your social media strategy is not getting the results you want, do contact our Principal Consultant at
justin(a)cwfongandassociates.com for a no-obligation audit of your existing social media strategy.

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