Wednesday, July 4, 2012

Social Media Marketing and the Importance of Page Ranking

A leaked report from AOL’s search engine logs shows the following click-through rates based on a site's position on a search engine's page:

Page One
- The first ranking position in the search results receives 42.25% of all click-through traffic
- The second position receives 11.94%
- Third position on the first page obtains 8.47%
- The fourth placed position on page one receives 6.05%
- The others on the first page are under 5% of click through traffic
- In total, page one receives 89.71% of all click-through traffic

Page Two
- Page two receives a total of 4.37% of all click-through traffic

Page Three
- Page three receives a total of 2.42% of all click-through traffic

In fact, some studies have shown that 92% of all buying decisions start with an online search.  So if your organization is not yet optimized for the era of social media, you are missing out on one crucial aspect of your marketing plan.

To find out how CW Fong & Associates' proprietary Social Media Trinity can help you achieve good page rankings in a cost-effective and efficient manner, contact our Principal Consultant justin@cwfongandassociates.com.

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