Monday, July 30, 2012

Social Media Tip: Facebook Affinity is the Key to Effective Fan Engagement

CW Fong & Associates is pleased to announce the successfully launch of a Facebook Competition for Mountbatten Community Club.  The objective of the competition is to build "affinity" amongst the Club's current fan base.

Within 2 hours of the launch, the campaign garnered 190 Views, 4 Comments and 2 New Fan 'likes'.



As mentioned at many of my Talks, a large fan alone is insufficient to effectively reach out to your target market.  The key is the development of "affinity" as this factor determines whether your fans actually see your posts.  Statistically, for most organizations without a proper social media strategy that builds affinity, less than 2% of their Facebook Fans eventually see their posts.

CW Fong & Associates' Social Media Framework works!  If you are looking for a cost effective and efficient way to build your organization's social media presence, do contact our Principal Consultant at justin@cwfongandassociates.com.

Monday, July 23, 2012

People's Association Mastering Social Networks Workshop


Our Principal Consultant, Justin Fong, delivered a Talk to over 200 Grassroots Leaders from the People's Association on 17 July 2012.  The Talk focused on how non-profit organizations can (a) use freemiums to build a social media presence and monitor and track sentiments; and (b) use CW Fong & Associate's proprietary SCAER Framework to manage negative blog postings or online mentions.

One key takeaway shared at the Talk was the three elements that all successful organizational Facebook pages shared - wide demographics, user-centric and multiple platforms.

Wide Demographics.  Justin shared that most Community Clubs' Facebook page were too narrowly scoped.  As such, they only appeal to a small demographics which then makes it hard to build a large fan base.  Increasing their Fan base was thus as simple as expanding the scope of their page.

User-Centric.  Next, citing research by the Social Media Examiner which showed that people like an organization's Facebook page to show affiliation to the organization, stayed informed of the organization's activities and get updates on future activities.  Justin then reminded the participants that their page should focus on offering value to their Fans.  Aside from functioning as an electronic billboard, the pages should push out useful information to the Fans.

Multiple Platforms.  Explaining that different social media platforms appealed to different demographics and that different platforms were more suited for different engagements, Justin shared that successful organization also engaged their Fans via Twitter, Blogspot and Youtube.  He then urged the Grassroots Leaders to use the multiple of platforms out there to develop an integrated engagement communications/ engagement channel.

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If you find the information useful and would like to know how CW Fong & Associates can help your company establish a social media presence, contact our Principal Consultant at justin@cwfongandassociates.com.

Wednesday, July 4, 2012

Social Media Marketing and the Importance of Page Ranking

A leaked report from AOL’s search engine logs shows the following click-through rates based on a site's position on a search engine's page:

Page One
- The first ranking position in the search results receives 42.25% of all click-through traffic
- The second position receives 11.94%
- Third position on the first page obtains 8.47%
- The fourth placed position on page one receives 6.05%
- The others on the first page are under 5% of click through traffic
- In total, page one receives 89.71% of all click-through traffic

Page Two
- Page two receives a total of 4.37% of all click-through traffic

Page Three
- Page three receives a total of 2.42% of all click-through traffic

In fact, some studies have shown that 92% of all buying decisions start with an online search.  So if your organization is not yet optimized for the era of social media, you are missing out on one crucial aspect of your marketing plan.

To find out how CW Fong & Associates' proprietary Social Media Trinity can help you achieve good page rankings in a cost-effective and efficient manner, contact our Principal Consultant justin@cwfongandassociates.com.