Friday, June 22, 2012

Survey on Use of Social Media: Primary Source of News

As part of my CW Fong & Associates' on-going research of social media, I recently conducted a straw-poll to determine how the average Singaporean receives news.

Not surprisingly, the poll confirmed my assertion that 63.2% primary source of news is the Internet.  What is also interesting is that 57.9% check for news "a few times a day" and, of those polled, none relied on radio for the news.

The main lesson derived from this straw-poll is that Social Media is an important component of any crisis communications plan. 

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