Friday, June 22, 2012

Survey on Use of Social Media: Primary Source of News

As part of my CW Fong & Associates' on-going research of social media, I recently conducted a straw-poll to determine how the average Singaporean receives news.

Not surprisingly, the poll confirmed my assertion that 63.2% primary source of news is the Internet.  What is also interesting is that 57.9% check for news "a few times a day" and, of those polled, none relied on radio for the news.

The main lesson derived from this straw-poll is that Social Media is an important component of any crisis communications plan. 

No comments:

Post a Comment

SMRT - A Case Study of Failed Crisis Communications

These past few months have been challenging for SMRT to say the least. From daily train disruptions to the flooding of the MRT tunnel to t...