In this blog posting, I would like to share with our readers CW Fong & Associates’ Social Media “Trinity” Framework. This is a Framework we successfully used to help our clients. The key strengths of this Framework is that it is low cost and can be done with in-house capabilities which makes it ideal for the small and medium enterprises.
The “trinity” essentially capitalizes on the strengths of the various platforms, the way search engine operates and how people search for information and stay connected with the world. At present, Facebook is the dominant social media platform in the word with over 600 million users and statistics showing that about half of these users logged-on on any given day. As such, at CW Fong & Associates, we advocate that Facebook be designated as the primary engagement platform for our clients. (See Diagram below)
|Social Media Strategy|
Once Facebook has been established as the primary engagement platform, the next step is to build the organization’s fan base. Besides enabling you to “converse” with and hence engage your fans, building your fan base is also important as this will then form a sort of electronic direct mailing list for you to promote your organizations product and services. Unfortunately, search engines do not index and rank Facebook posts and the only way to build fans is to redirect them from a feeder source.