Wednesday, April 25, 2012

Social Media Tip: Develop your Narrative

In a recent meeting with a client, CW Fong & Associates was asked by a client on what they should post on their organization's Facebook page.

Our advice was to start with the development of a narrative i.e. what is the "story" you want to tell about your organization. Once they had the narrative as the proverbial compass, deciding what to post, what not to post and even the angle of each post would become self-evident.

In fact, at CW Fong & Associates, we believe that all PR (including crisis communications and reputation management) begins with having a strategic narrative in mind.

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