Sunday, August 14, 2011

News Release: Selection as a Guest Contributor for Icon Media Group's Professional Blog

I am happy to announce my selection as a Guest Contributor to Icon Media Group's professional blog.  My selection as a Guest Contributor is a recognition of my thought leadership in the area of crisis communications and my contributions to the industry as a whole.

My first contribution is an article explaining the reason for the current ineffectiveness of Strategic Communications.  Having observed that current approaches to strategic communications uses Social Media as an ancillary communication channel, I explained that the fundamental mode of information dissemination has changed from traditional Main Stream Media to Social Media. Thus, unless organisations re-structure and place Social Media at the epi-center of their communications strategy, any communication strategy will be ineffective at best and damaging at worst.

Icon Media Group is a full service, communications consultancy, delivering Purposeful; Integrated and Uncompromising communication solutions. As experts in Communications Strategy, Icon Media Group empowers enterprises with Total communications capabilities to prepare for and to best manage tomorrow╩╝s communication challenges, from Strategy to Execution.

I look forward to a mutually beneficial working relationship with Icon Media Group in serving the communication needs of businesses.


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