Tuesday, May 17, 2011
Crisis Communications Workshop/ Training in Singapore
The proliferation of Social Media has changed how effective Crisis Communication is done. Unfortunately, many business owners and Public Relations Professionals have not fully understood the impact of these changes and are essentially using out-dated strategies and techniques. Research has shown that a poorly managed crisis can wipe out as much as 15% of a company's value, while a properly managed one can add on average 5%.
I have done extensive research into the subject of Crisis Communication in the Era of Social Media and one of my key findings is that effective Crisis Communication plans must be open, timely, 100% truthful, broadly communicated and Internet present.
As a lead-in to my consulting and training services, I am pleased to offer interested organisations and companies a complimentary 1-hour workshop on Crisis Communication in the Era of Social Media. If you are keen to consider my offer, contact me fongchengwah[a]yahoo.com.sg for a no obligations discussion.
at May 17, 2011
Veron Tay, Cedric Chow and Novel Learning Centre In today’s era of smartphone and social media, we all live in “glass houses”. Every si...
The only constant in social media marketing is that it is constantly evolving. As marketers continually try to beat Facebook's and Goo...
Knowing the characteristics or the anatomy of a crisis is important as it will enable you to know when to take the necessary steps to mitig...
On 19 Jan 2018, Facebook (FB) announced major algorithm changes to its News Feed. The change in algorithm is intended to return FB to its ...