Tuesday, May 17, 2011

Crisis Communications Workshop/ Training in Singapore

The proliferation of Social Media has changed how effective Crisis Communication is done. Unfortunately, many business owners and Public Relations Professionals have not fully understood the impact of these changes and are essentially using out-dated strategies and techniques. Research has shown that a poorly managed crisis can wipe out as much as 15% of a company's value, while a properly managed one can add on average 5%.

I have done extensive research into the subject of Crisis Communication in the Era of Social Media and one of my key findings is that effective Crisis Communication plans must be open, timely, 100% truthful, broadly communicated and Internet present.

As a lead-in to my consulting and training services, I am pleased to offer interested organisations and companies a complimentary 1-hour workshop on Crisis Communication in the Era of Social MediaIf you are keen to consider my offer, contact me fongchengwah[a]yahoo.com.sg for a no obligations discussion.

CW

2 comments:

  1. Please note that our next Public Run will be conducted on 30 March 2012. For more information, visit us at http://cwfong.blogspot.com/2012/02/1-day-crisis-communications-training.html.

    ReplyDelete
  2. The importance of integrating crisis communications into an organization's Business Continuity Management plan cannot be ignored. Social Media spreads information like wild fire and failing to control information flow can damage the organization's reputation more than the actual physical damage to property.

    ReplyDelete

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