Tuesday, May 17, 2011
Crisis Communications Workshop/ Training in Singapore
The proliferation of Social Media has changed how effective Crisis Communication is done. Unfortunately, many business owners and Public Relations Professionals have not fully understood the impact of these changes and are essentially using out-dated strategies and techniques. Research has shown that a poorly managed crisis can wipe out as much as 15% of a company's value, while a properly managed one can add on average 5%.
I have done extensive research into the subject of Crisis Communication in the Era of Social Media and one of my key findings is that effective Crisis Communication plans must be open, timely, 100% truthful, broadly communicated and Internet present.
As a lead-in to my consulting and training services, I am pleased to offer interested organisations and companies a complimentary 1-hour workshop on Crisis Communication in the Era of Social Media. If you are keen to consider my offer, contact me fongchengwah[a]yahoo.com.sg for a no obligations discussion.
at May 17, 2011
The only constant in social media marketing is that it is constantly evolving. As marketers continually try to beat Facebook's and Goo...
In Jun 11, Kentucky Fried Chicken (KFC) Malaysia was faced with a potential social media crisis when videos of food tampering by their kit...
Veron Tay, Cedric Chow and Novel Learning Centre In today’s era of smartphone and social media, we all live in “glass houses”. Every si...
Changes to Facebook's algorithm hits hard. In a recent post for a client, despite the post achieving 283 shares in less than 24 hours,...