The SCRS' crisis communication plan allowed the Society to successful gain the information initiative. By doing so, the Society (a) established/ reinforced its credibility in the eyes of stakeholders; (b) allowed the Society to frame the incident as a one-off lapse; and (c) prevented the crisis from spiraling out of control via a lack of information. The SRCS' handling of this crisis is a classic example of how crisis communications, when done correctly, can mitigate any negative fall-out.
If there is however one thing that the SRCS could have done better, it is to capitalise on this opportunity to reinforce its brand image. This the SRCS could have done by simply incorporating the Society's Vision or Values into the various Messages being released.
Overall, a job well done for the crisis communication team at the SRCS.