Unlike the past where news stayed in the publics' eye as long as the newspaper printed the articles, in the era of social media, anything on the Internet is archived indefinitely. Thus, while avoiding the main stream media may facilitate the fading of media attention, the Jonathan Wong story will remain on the Internet forever. It is hence my opinion that Jonathan Wong must engage the media to "balance" some of the negative news out on him.
The key take-away for PR Professionals is this. The information environment has changed. The practise of avoiding further media attention to allow stakeholder attention to fade is outdated. In the new/ social media environment, affected stakeholders should not avoid the media, but use it to "tell his side" of the story.