So what can PR Professionals learn from this?
In this scenario, it appears that the MOE did not conduct a proper stakeholder analysis before responding. I postulate that if they had, they would have been able to identify stakeholders' key concerns and addressed it in the initial statement. Hence, the performance of a stakeholder analysis is always a must.
Additionally, this scenario shows PR Professionals that not all crisis should be handled with the standard holding lines. Sometimes, the opportunity presents itself and PR Professionals should seize these fleeting opportunities to empathise with stakeholders. Doing this will put the stakeholder on your side which will then enable you to better handle the evolving crisis.