Thursday, October 14, 2010

Research: Daily Source for News

Singapore. (14 Oct 10). 

SG Polls conducted an online straw poll asking Singaporeans if they will "read the Straits Times today."  The survey findings (424 respondents) are as follows:

22% - Yes
10% - Yes, on the web
32% - Yes, on a mobile device
17% - Yes, in multiple ways
19% - No

A key-take away from this survey is that of those who said yes, 72% of them used new media platforms for their daily news.  This is almost 3 out of 4 persons and is further evidence supporting the need for an Internet presence in crisis communication situations.

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