Saturday, October 23, 2010

Perception is Reality

Singapore.  (23 Oct 2010)

Harvard Business Review Today published another interesting blog posting by Jeffrey Pfeffer titled Shape Perceptions of your Work Early and Often.  In his blog posting, Jeffrey stated that it is not so much what you do, but what people think you have done that makes perception reality.  This perception in turn becomes self-sustaining as people tend to assimilate new information in ways consistent with their initial perception.  Jeffrey cites a New York Times article highlighting that during President Obama's term, Americans' income taxes went down by $116 billion.  This is however a little recognized fact as about half of those responding to recent public opinion poll thought their taxes had remained the same, a third thought they had gone up, and about one in ten said they did not know.
To the PR Professional, Jeffrey's article reinforces the need for Crisis Communications Managers to not only frame the crisis, but to seize the information initiative early.

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