Tuesday, September 28, 2010

Google Bombs

Singapore.  (28 Sep 2010).

The Straits Times today ran an article on the practise of "google bombing" - the process of linking a person's, or organisation's, name to a negative keyword. 

Often times when a crisis occurs, and the organisation is not proactive in framing the crisis by pushing out its side of the story, negative keywords may become linked to the oganisation.  With the proliferation of information technology, and the creeping acceptance of citizen journalism as a credible alternative source of information and news, an organisation's online reputation is now just as important as its' real world's.

Hence, as I have advocated in my research findings, the establishment of an Internet presence during the early stages of a crisis is crucial.  This presence will not only allow the organisation to frame the crisis, but also pre-empt the formation of a "google bomb".  Additionally, the Internet presence will further ensure that the organisation's position and reputation continues to be "represented" in cyberspace while simultaneously "drowning out" negative postings. 

In the era of New Media, Crisis Communication is not just an issue to be addressed in the mainstream media.  In the era of New Media, Crisis Communication must also be fought in cyberspace.  Hence, Crisis Communication in the Era of New Media does not end with the fading of mainstream media interest, but only ends when the organisation has achieved information superiority in cyberspace.

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