|Diagram: Information Risk Assessment Worksheet (IRAW)|
Saturday, August 21, 2010
Singapore Youth Olympic Games
Singapore. (21 August 2010. 0900 hrs). The Singapore Youth Olympic Games (SYOG) got underway last Sunday (15 August 2010). Since then, the organisers have been plagued with a series of negative reports on the Games.
From news of poor and insufficient food for volunteers to collapsing tentages, from volunteers gambling during breaks to mass food poisoning. The negative reports seem to be coming fast and furious.
To be fair to the organisers, in any event of this magnitude, there are countless areas that can go wrong. No organiser, no matter how perfect, can be expected to prevent all these things from happening.
So what can an organiser do? Fortunately, there is a solution and it comes in the form of an Information Risk Assessment Worksheet or IRAW. See Diagram below.
Designed to guide a deliberate planning process, the IRAW helps to (a) identify potential crisis areas; (b) the probability of it occurring; and (c) the impact on the company if the crisis does occur. With this as the base, the PR Team can then work with the organisers to prioritise high impact crisis for management attention.
While many will say that hindsight is 20/20. I dare say that if the PR Team had taken the time to do the IRAW, most of the crisis the organisers are facing now could have been avoided.
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